Things I don't care for (AM)

In this post, I am going to tell you guys about a thing that people say that I don't care for. I don't want to be a hater or anything, but sometimes people say words or use phrases that really get my goat.  And now I am going to tell you about one of them which I guess is kind of mean, because maybe you dislike it too, so...sorry?
Also, I know what you're thinking. Whoa K, let she who is without sin cast the first stone. And you'd be right (and kudos on your  use of biblical references, I LOVE biblical references). Of course I say a lot of things that people don't care for. I'll admit that. I'm pretty sure no one else finds the term 'tommozletov' as funny as I do. But heck guys, I'm just telling you how I feel.  Maybe you're thinking the same thing and reading this will make you feel better. Maybe we can make a series out of it!
Ok, maybe I'm getting carried away. Why don't I just tell you the word and we can take it from there.
Ok, here I go. The thing that people say that I don't care for that I want to talk about is the word...

colourways.

People in design circles use it, from what I can gather, to describe the same pattern in different colours. So, for example these rugs that people with a spare $1200 odd can put in their hallways (assuming they have them - I have neither a spare $1200 nor a hallway).

Same pattern different colours. Only, these days people don't say colours, they say colourways.

I really don't care for it. It seems a little like dudes with stuff to sell are trying to  elevate the status of their stuff from regular things to designy things, so we go crazy for them and drop a bunch of cash on them. It makes me think groan and eyeroll and depending how lazy I'm feeling, I may even roll my eyes when I read it/hear it.

So that's the thing I don't care for.
Unless it has some technical definition that I don't understand. Does it?